About Buddy

Welcome to Buddy Original – Where safety and adventure meet

At Buddy, we are passionate about one thing: creating a safe and adventurous world for children. We know that children's feelings and experiences in their early years shape their future, which is why we are dedicated to developing products that give them a sense of safety, security and love – both day and night.

Our Mission
We want to make a real difference for children and their families by reducing anxiety and uncertainty through products that are both functional and filled with magic. Our universe is built around the character Braveheart – a brave and loving protector who guides children through their small and big challenges.

Who are we?
Buddy Original was created by a father of two, with a passion for helping children live a safer everyday life. I have personally experienced my children being afraid of the dark and monsters under the bed, afraid of being separated from mom and dad in Tivoli, Disney World, shopping malls etc. We have developed a range of products that support children's emotional needs and the classic scenarios in everyday life.

A Magical Story Behind the Products
All our products are connected in a fairytale universe – Planet Valoria – where Braveheart protects and helps children in their dream world. We believe that through storytelling and play, children can develop a sense of courage, strength and self-confidence that they can take with them into the real world.

Community and Safety in Focus
At Buddy Original, we want to create a strong community for parents and children, where we share good advice, knowledge and inspiration on how to support children's emotional development.

Become part of the Buddy universe
We invite you and your family to become part of our magical world. Together we can make everyday life safer, more fun and more adventurous for children – one little Buddy at a time.

Welcome to Buddy Original – a world of security, adventure and love.

If you love the concept and want to support our journey to help children with anxiety - we are happy to accept donations. Since we fund everything ourselves, any amount, big or small, is gratefully accepted.

Donate here.